In this case study I crated branding for Prism Gallery is a modern photo gallery with a sophisticated brand identity focused on black and white imagery. I wanted to crate something outside my comfort zone. I am not a minimalist and I overthink. I love using vibrate colours . The logo, inspired by camera shutters, that I deconstructed and reimagined as a sleek triangular mark that feels futuristic. Paired with a custom typeface, subtle adjustments to the “P” and “R” enhance clarity and precision. I felt clean lines, high contrast, and negative space to reflect the gallery’s refined aesthetic. I also designed key brand assets, including gallery tickets, bus signs, and social media posts, ensuring a cohesive identity across all touchpoints.