Prism Gallery is a modern photo gallery with a sophisticated brand identity focused on black and white imagery. I developed a monochromatic style highlighting clean lines, high contrast, and negative space to reflect the gallery’s refined aesthetic. The logo, inspired by camera shutters, that I deconstructed and reimagined as a sleek triangular mark that feels futuristic. Paired with a custom typeface, subtle adjustments to the “P” and “R” enhance clarity and precision. I also designed key brand assets, including gallery tickets, bus signs, and social media posts, ensuring a cohesive identity across all touchpoints.