Cove: A Coastal Identity in Sustainable Fashion

Cove is a sustainable fashion brand I developed with a strong focus on visual storytelling and identity design. Inspired by my time on the beaches of Europe, I wanted the brand to feel clean, adventurous, and upbeat—capturing the spirit of coastal living. The colour palette played a key role: I paired a vibrant, sun-soaked orange with calming secondary colours to balance energy. I designed key brand assets including a clothing tag, online order box, and business cards, all aligned with the brand board and color palette. Every touchpoint reflects Cove’s values of sustainability, simplicity, and bold individuality.

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