Earth Echo is a playful, feminine protein bar brand that blends the rich taste of chocolate with vibrant fruit flavors. I wanted the brand to feel cute and approachable, while still fresh and fun. The visual identity features soft, rounded typography and a bright, uplifting organic color palette to reflect the brand’s sweet and wholesome energy. I designed packaging for the bar itself, along with a matching retail display box to create a cohesive, eye-catching shelf presence.